We are Ludens.

Ludens means the one who plays and we are here to explore, create, play and vibe through visual storytelling because that’s what we love to do.

Picture this: a place where problems are opportunities, where thinking outside the box is second nature and where the spirit of adventure dances hand in hand with imagination. That’s the essence of Ludens Creative.

Our ultimate goal? To set young minds on fire through the enchantment of film, while proving that work and fun can absolutely go hand in hand. After all, when you pour love into your work, it will always be the best version of it.

Ludens are the type of human that pursue to exist as a human being and not just as a human doing. We are here to do our part to fullfill this mission and to create a vibrant creative community full of creative minds, playful aspects and enhanced colours.

We’re about forming real connections, celebrating the wild journey of exploration, and embracing the thrilling pursuit of knowledge. We’re not just creators; we’re catalysts and our mission is to leave an indelible mark on the world, to shape stories that resonate through cultures and to unleash the untapped genius of the next wave of storytellers. Side by side, we’ll carve new pathways, redefine the boundaries of visual storytelling and light up the world with the spark of our collective imagination.

We are those who play.

From the moment we enter this world, we instinctively invent ways to have fun and share our inventions with those around us.

Inspired by the term Homoludens, which is a delightful and factual term that describes humans as playful beings. Derived from the Latin words “homo” (human) and “ludens” (playing), it encapsulates our innate capacity for play, imagination, and creativity throughout our lives. Homoludens find joy in games, exploration, and the boundless adventure of learning, reminding us that at heart, we are all playful souls seeking fun and discovery in the world around us.

Meet Lydia Tsenta, the creative powerhouse behind Ludens Creative.

Her journey into the world of storytelling began long before she even understood the concept. She proudly boasts a National Novel Award, an impressive degree in Marketing and Communications and an unexpected twist that transformed her trajectory. A pivotal moment of self-discovery emerged, propelling her into an existential crossroads. The result? Unveiling her true calling.

Lydia found herself in the vibrant tapestry of India, where a digital transformation project opened a new chapter; visual storytelling. Armed with a camera, she began documenting her immersive experiences. Photography became her portal to savouring life’s simplest joys and embracing the present moment.

Today, dynamic images, both in motion and stillness, are Lydia’s chosen medium and each frame is a chapter in her ongoing chronicle. With an impressive portfolio spanning TV commercials, corporate videos, music videos, and short documentaries, her versatility knows no bounds.

Lydia’s sanctuary is the set, where her passion radiates and ignites the space. Her aspiration is simple: she aims to cultivate a sense of joy and fulfilment for everyone she collaborates with.

Lydia’s narrative is an invitation, urging us all to find the unexpected avenues that lead to our most authentic selves.